The research design is defined as a framework for carrying out research activities in different fields of study the research design is classified into two important categories ie exploratory and conclusive research. 4 ways to implement exploratory research into a research plan 1) focus groups: a focus group most commonly contains 8 to 12 people fitting the description of the target sample group and asks them specific questions on the issues and subjects being researched. Exploratory designs are often used to establish an understanding of how best to proceed in studying an issue or what methodology would effectively apply to gathering information about the issue the goals of exploratory research are intended to produce the following possible insights: familiarity with basic details, settings, and concerns.
In this lesson, you'll learn about a type of research called exploratory research you'll achieve a general understanding of the topic through. Unlike exploratory research, descriptive research is preplanned and structured in design so the information collected can be statistically inferred on a population the main idea behind using this type of research is to better define an opinion, attitude, or behaviour held by a group of people on a given subject. Exploratory research is research conducted for a problem that has not been studied more clearly, intended to establish priorities, develop operational definitions and improve the final research design. The major difference between exploratory and descriptive research is that exploratory research is one which aims at providing insights into and comprehension of the problem faced by the researcher descriptive research on the other hand, aims at describing something, mainly functions and characteristics.
Furthermore, without using exploratory research to guide the survey design and question building process, your entire research goals may be heading in the wrong direction let’s say we are creating a restaurant feedback survey with the end goal of identifying and improving upon our restaurant`s weak points. Keywords: marketing research, research problem, research design, exploratory research design in the context of marketing research, every research problem is unique in its own way, but almost all research problems and objectives can be matched to one of three types of research designs—exploratory, descriptive, or causal.
1 research design and exploratory research assist prof dr özge özgen research methodology exploratory research • how well is your problem defined • if not well defined: –exploratory •used to clarify/define a problem •manager tells you “sales just aren’t what we.
Research design can be divided into two groups: exploratory and conclusive exploratory research, according to its name merely aims to explore specific. An exploratory design is conducted about a research problem when there are few or no earlier studies to refer to or rely upon to predict an outcome the focus is on gaining insights and familiarity for later investigation or undertaken when research problems are in a preliminary stage of investigation.
There are many disadvantages, benefits and advantages of exploratory research design like: concept testing, assistance to researchers, increased understanding. Exploratory research is research conducted for a problem that has not been studied more clearly, intended to establish priorities, develop operational definitions and improve the final research design exploratory research helps determine the best research design, data-collection method and selection of subjects it should draw definitive conclusions only with extreme caution.